Planning Phase of the Jalupa Company Case Study Example | Topics and Well Written Essays - 500 words

Planning Phase of the Jalupa Company - Case Study Example The cause of action is to generate a decent investment that will see the strategy take off for the next 5 years. The facts that support this problem definition are that Kaluga has already created a JalupaBook that will see it reap higher returns. Another fact is that the margins will remain without having to split them into other costs. Â  The future of the Kaluga solution is that will attract more clients from different age groups in a bid to keep the margins constant. This is because it will incorporate different technological advancements to control its market share. I want the new system to bring together users with different musical instrument requirements to interact and share their experiences. Â  Dave D, who is the Marketing Group Vice President, is the individual who has shown interest in the outcome of the project. He is the best person for the project because of his vast experience in the industry, political connections, and expertise in musical instrument marketing. Â  This initiative shall start in 5 years time because of impending considerations of sourcing for funds and sponsorships. The prevalence of e-marketing and social media are the internal or external events that take place to justify the date to be the perfect one. Â  The completion date shall be 2020 because the JalugaBook shall have gained prominence among the new users and advertisers. This is the best date because all stakeholders will have understood the significance of conducting online businesses. Â  There are a number of risks that the management fears might affect their planning strategies. For instance, the operational fear is the creation of JalugaBook since this is the organization’s first project in this field of online commerce. As a result, it might prove difficult to attract consumers and advertisers because some of them may not be comfortable conducting online business.

Gee Response Question Assignment Example | Topics and Well Written Essays - 250 words

Gee Response Question - Assignment Example The second woman expresses the wrong values in the interview although her grammar is good. Glee emphasizes that communication is more than language use whereby when using language people must write or say the right thing in the right way while at the same time playing the right social role. Discourses are acquired through apprenticeship or by enculturation into social practices through supported interaction and being around people who have discourse. An example, of conflict in discourse is in the values and attitudes, as well as, interaction of people depending on how they acquired their discourse (Gee 7). Primary discourse is the first discourse people use to make sense of the world and interact with others. The distinction between dominant Discourse and non-dominant Discourse is that dominant Discourse allows people to acquire material things while non-dominant Discourse allows people to have a wider social network. â€Å"mushfake† Discourse as defined by Mark is doing something less when in actual sense the real thing is not available (Gee 13). For example, when prisoners make hats out of underwear to protect their hair from lice. â€Å"Mushfake† Discourse, on the other hand, means partially acquiring meta-knowledge and strategies to make do. For example, editing a memo to ensure there are no errors such as possessive, plurals or third persons